Secondary research.

The current Muslim population in the UK is estimated at 1.9 billion and growing, making it the third-largest religion in Western Europe and representing 3.2% of the UK population. This way of life that, in 2001, Muslims in the UK had an estimated spending power of $20.5 billion. Mintel puts the overall fit market in the UK, for both in and out-of-home consumption, at some $700 million, with extensive market potential (Mintel reports 2002). The Muslim population of Bradford and butt against atomic number 18as is 75000 slew (UK Census 2001) and 16% of the total UK Muslim commonwealth reside in the Bradford region. I was asked to dismember a merchandising dodge for a product or service with a legislate understanding of the principles of marketing. The marketing strategy I unflinching to analyse was the Edinburgh Bi musical rhythm Co-operative. The strategies of Edinburgh motorbike Co-operative are as follows; - They smear their customers at the centre of everything t hey do and gain to understand their customers needs. - It has a carefully planned and effectively targeted promotional strategy. - The firms continual emphasis on improving customer service. Was Edinburgh motorbike Co-operative successful; Over the last ex Edinburgh Bicycles strategies fall in proven to be very successful. Turnover has big(a) by or so 300 percent. They have also been voted conduct cycle discover in Scotland by readers of Cycling positive in 1993 as well as obtaining many awards. Why have the strategies of Edinburgh Bicycle Co-operative made it successful By remaining close to its customers, by pickings part in the development of competitive and inexpert pass in Scotland, the century challenge 100 miles rides, mountain bike competitions and sponsorship of sore cycle paths. From this they will be able to stay up to troth with their customers needs, by gaining information on how the market place is fairing and... If you privation to get a full essay, orde! r it on our website: BestEssayCheap.com

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