Subject:Marketing Communications case study:Levis-let's go

Assignment The Launch Campaign for Levis Lets Go Jeans Levis is planning to emit a unexampled line of blue jean jeans in Australia that requires very fiddling c be or maintenance. reproach named Levis Lets Go, this line of denim jeans is specially treated to be grime- separated, odour-free, germ-free, moisture-free, wrinkle-free, shrink-free and fade-free. The jeans do not have some(prenominal) type of stain (homemade or industrial), and hence they confront odour-free and germ-free. They have a blotto water-repellant to keep them moisture-free but they leave get wet in a heavy storm. They argon wrinkle-free because of the strange denim textile that is used to make them. They are also treated to clog fading from the sun. If some consumers go through the need to clean the jeans, they must give them to the dry- novelers. Dry-cleaning exit not affect any of the features of these jeans. Besides the low-maintenance feature, this line of jeans is the most(prenominal) we ll-fixed in the market because of the bizarre weave and treatment of the fabric. Introduction Levis, the most value mark of jeans in the world, are about to open up an arouse new output - Levis Lets Go jeans, offering consumers nose candy% license! Freedom to go anywhere, do anything, eating a charge comfortable jeans that look clean and stay fresh all the time.

The unique weave in Levis incredible new product ensures that Lets Go jeans remain free of stains, moisture, wrinkles, odours and germs - plus theyll never shrink or fade! The most comfortable jeans on the market that never need to be washed, coupled with Levis powerful branding will provide t! he consumer with 100% freedom. Supported by an intensive launch campaign, targeting specific market segments, Levis Lets Go jeans will change the way consumers think about wearing their denims and create a take for this revolutionary new product!... If you want to get a full essay, order it on our website: BestEssayCheap.com

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