What type of exploratory research designs would you suggest for each of the following situations? Justify your answers using specific illustrations and examples.

2. What type of exploratory research designs would you suggest for each of the bank line situations? Justify your answers using specific illustrations and examples. a.         The research and development pullulate director of Louis Vuitton suggests a raw(a) type of cologne for men that could be promoted by tennis celebrity Marat Safin. b.         The General Manager of siamese connection connection Spices Restaurant in Hong Kong wishes to offer customers two crude and aro hold dinner items that would be a blend of sweet-flavored durians, herbs and chicken. c.         A retail manager would like to know the popularity of a new brand of dishwashing detergent produced by monitor lizard and Gamble. a) In developing a research design for this event situation, it would low gear be a consideration that Louis Vuitton is not an established military force in the fragrance market. Vuitton must(prenominal) enter this field relying on the transfer of its superb temper in current areas of achievement to the new endeavour. Can the ingathering be successful? Using the grammatical case ask Method would be suitable in tell this question. It whitethorn be advisable to explore the success of different companies who behave attempted standardized campaigns. For example, Tommy Hilfiger (another fashion designer) has attempted and succeeded in unveiling this market.

It would be worthwhile to analyse the past successes and failures of similar companies and use the information in developing the new product. In the nominate ground stages of research it would be effective to use think chemical group interviews to ga! uge consumer reaction to the product and its future face of endorsement. It must be determined if potential customers nip they would be drawn to buy a fragrance created by Vuitton and what characteristics are grievous in influencing their purchasing decision (eg. Price, Packaging, habitation and Promotion). It would be grand to determine how the consumer feels about the... If you want to sterilise a in full essay, order it on our website: BestEssayCheap.com

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