How can social media be used as a powerfful marketing tool in a small Research Paper

How can social media be used as a powerfful marketing tool in a small business (Using case study) - Research Paper Example rough interview with the owner of the business as well as looking into the financial figures derived from their sales and comparing them from the time she used traditional word-of-mouth marketing to the time she already used Facebook as a marketing medium. The findings prove that since posting pictures of her children’s clothes in her Facebook page and setting up one for TCC, the business’ sales has grown by 150% in just nine months. The profit increase is evidence that Facebook is an effective marketing medium for a small business. The internet has evolved to be a powerful tool that can be used for a variety of purposes. Being known as the information highway without leaving one’s home, it provides users with a vast range of sources of information that allow them to find answers to any question in one click. Even businesses have boomed with the utilization of online advertisements. Currently, social media has likewise hopped on the marketing bandwagon, offering their sites as platforms for selling products and services in a myriad of ways. Research Objective: This paper will show how small businesses can maximize social media to make their business grow. It will focus on a small dress shop in London started by a young woman who worked from home and decided to sell the dresses she made for children online using her Facebook account. The shop’s name is Twinklestars1. Marketing goods and services online has been ongoing for many years now. Berthon et al. (1996) explain that potential customers begin with their search for a preferred product when they surf the internet. Businesses which have established their website presence are more likely to attract customers as long as they keep their sites dynamic, with their advertising designs and texts consistently updated so they sustain the interest of their customers (Durkin & Lawlor, 2001). Apart from the use of computers, mobile devices have stepped up to include features that access the internet, widening