Digital Economy Essay Example | Topics and Well Written Essays - 3000 words

Digital Economy - Essay Example The basic difference between the two classes of advertising is: in traditional advertising the advertising mediums are conventional such as newspapers, classifieds, magazines, periodicals, journals, billboards, posters, radio, physical mails, and televisions whilst on the other hand in digital advertising; all sorts of advertising which is done through the medium of websites, via internet and mobile phones are included. However digital advertising is not simple just because it focuses on web; however it is an emerging discipline and has several different areas in it. Advertising can be made for other purposes in addition to business and economics; however in this study advertising is only discussed with the perspective of economics and commerce. In this study the elaboration is made on the limitations of traditional advertising coupled with study of cost factors involved in digital advertising. ... After the process of awareness the consumer sector accumulates this awareness in the shape of knowledge then through effective advertising, commodity or service becomes fabulous and is liked by the consumer sector. After the process of liking and fondness a position evolves that is called as preference, it means that a consumer prefer the product against all other competitive products and through advertising the product is in a phase of likelihood of acquisition. Then after this consumer behavior changes to conviction on the basis of his preference and this is the reason; the product or service is being purchased. Therefore the more good advertising the more sales, more exposure of organization and more economic activity can be achieved. Since the rate of economic activity is directly proportional to that of profit therefore effective advertising will yield more economic activity and that will result in more returns and benefits. It should also be considered that advertisement for an economic activity is essential and also crucial but on the other hand, proper advertisement based on adequate research is needed to boost the economic activity of a business. If advertisement is made just for the sake of advertisement without any proper planning and evaluation then it can impact very roughly. Therefore before advertisement of any product or service a research should be made for advertisement and proper objectives and methodologies should be defined with realistic approach then only it can be successful for initiating and accelerating the economic activity. 2. Areas of Digital Advertising Digital advertising is also called internet marketing. Internet marketing is not a confined area of