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The current issue and dear text archive of this journal is available at www.emeraldinsight.com/1759-0833.htm JIMA 1,1 Shariah observation: denote practices of frivol away Muamalat in Malaysia Ahasanul Haque, Khaliq Ahmed and Syeada Irfath Jahan Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia fleece drive The purpose of this make-up is to assess the existing publicise practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/attempt put one over descriptive observations, the promotional tools and practices used by the declamatory formal banks were compared to those used by the Islamic banks. A quantity of 40 different advertisements were assessed as well as ply and military unit from 30 branches were interviewed. Findings The paper reveals that customers remain insensible of the Islamic banks products. Shariah-based promotions volition help increase customer ke n of these banks and their offerings. Research limitations/implications hereafter research on Shariah-based promotions and publicizing pull up stakes improve banks forcefulness and help position them as utilization models for other advertisers, both Islamic and non-Islamic.

The producers of Islamic advertisements need to apply precise cover version procedures that ensure the delivery of their contentedness through Shariah-compliant methods. Originality/value The paper contributes to research through alter understanding of the main issues relating to the final result of advertising practices in Islamic societies. Keywords Advertisi ng, Promotional methods, Islam, Banks, Malay! sia Paper figure Research paper 70 1. Introduction Marketers consider several factors in club to create and deliver effective messages. These factors include, but not restrict to, restrictions on the type of media used, the ability to promote certain products, advertising images, social groups, and government restrictions (Waller and Fam, 2000). Simultaneously,...If you want to get a beat essay, order it on our website: BestEssayCheap.com

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